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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of marketing theory and practice"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
44
Business-to-business marketing
44
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
11
Relationship marketing
11
Salespeople
11
Verkaufspersonal
11
business-to-business marketing
10
Selling
7
Verkauf
7
Customer value
6
Kundenwert
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Erfolgsfaktor
3
Success factor
3
sales management
3
Agency theory
2
Arbeitsleistung
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Brand management
2
Bundling strategy
2
Business network
2
Confidence
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Consumer behaviour
2
Consumer goods industry
2
Corporate culture
2
Customer acquisition
2
Customer retention
2
Einzelhandel
2
Firm value
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Führungskräfte
2
Industrie
2
Innovation
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44
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English
44
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Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Hahn, Alexander
2
Hughes, Douglas E.
2
Lam, Son K.
2
Rapp, Adam A.
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Ahearne, Michael
1
Ajjan, Haya
1
Alavi, Sascha
1
Anderson, Erin
1
Andrews, Martha C.
1
Antia, Kersi D.
1
Astvansh, Vivek
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Barry, James M.
1
Biong, Harald
1
Bolander, Willy
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Brown, James R.
1
Bush, Alan J.
1
Chatterjee, Sharmila C.
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Donthu, Naveen
1
Dotzel, Thomas
1
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Journal of marketing
Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
610
The journal of business & industrial marketing
233
Journal of business-to-business marketing
128
Journal of business research : JBR
100
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
European journal of marketing
7
International journal of procurement management
7
Journal of marketing research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Die Betriebswirtschaft : DBW
6
Electronic markets : the international journal on networked business
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of technology marketing : IJTMkt
6
Journal of service research
6
International journal of business environment : IJBE
5
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ECONIS (ZBW)
44
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10
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44
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1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
3
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
4
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
5
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
6
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
7
Business-to-business e-negotiations and influence tactics
Singh, Sunil K.
;
Marinova, Detelina
;
Singh, Jagdip
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012176558
Saved in:
8
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
9
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
10
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
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