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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
55
Business-to-business marketing
55
Business-to-Business-Marketing
18
Lieferantenmanagement
13
Supplier relationship management
13
Beziehungsmarketing
11
Relationship marketing
11
Salespeople
11
Verkaufspersonal
11
business-to-business marketing
9
Deutschland
7
Germany
7
Innovation
7
Selling
7
Verkauf
7
Customer value
6
Kundenwert
6
Theorie
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Theory
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Marktsegmentierung
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Portfolio selection
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Marketingmanagement
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Unternehmenserfolg
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3
Consumer behaviour
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Customer retention
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Innovationsmanagement
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Online-Marketing
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English
36
German
21
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Grewal, Rajdeep
6
Homburg, Christian
5
Bolton, Ruth N.
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Asghari, Reza
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Fritz, Wolfgang
2
Gunkel, Gero Peter
2
Hahn, Alexander
2
Hughes, Douglas E.
2
Klarmann, Martin
2
Lam, Son K.
2
Lüders, Maximilian
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Ahearne, Michael
1
Alavi, Sascha
1
Anderson, Erin
1
Boha, Julian
1
Bolander, Willy
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Borgh, Michel van der
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Boyd, D. Eric
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Brecht, Leo
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Burmann, Christoph
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Chatterjee, Sharmila C.
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Claßen, Matthias
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Ferris, Gerald R.
1
Fließ, Sabine
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Springer Fachmedien Wiesbaden
14
Technische Universität Braunschweig
2
Springer Gabler <Firma>
1
Technische Universität Hamburg
1
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Journal of marketing
Research
Industrial marketing management : the international journal for industrial and high-tech firms
591
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
57
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1
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
2
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
Saved in:
3
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
4
Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva
-
2021
Persistent link: https://www.econbiz.de/10012504889
Saved in:
5
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
6
The dynamics of green innovation in B2B industries : a systems approach to explain the diffusion of bioplastics
Rhein, Friederike Esther
-
2021
Persistent link: https://www.econbiz.de/10012299528
Saved in:
7
Betriebswirtschaftliche Perspektiven des 3D-Drucks : eine qualitative Studie zur Kundenorientierung im B2B-Sektor
Gunkel, Gero Peter
-
2020
Persistent link: https://www.econbiz.de/10012130920
Saved in:
8
Co-creation of high-tech products in the B2B domain
Grafmüller, Leontin
-
2020
Persistent link: https://www.econbiz.de/10012119170
Saved in:
9
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
10
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
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