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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~type_genre:"Sammelwerk"
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Kundenwert
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Schriftenreihe Wissenschaft und Praxis : Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung
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Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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