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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Australien"
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Australien
B-to-B-Marketing
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Business-to-business marketing
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Salespeople
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Verkaufspersonal
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Lieferantenmanagement
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Supplier relationship management
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
6
Contributions to Management Science
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SpringerLink / Bücher
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Social media in strategic management
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Strategic e-commerce systems and tools for competing in the digital marketplace
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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