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~isPartOf:"Journal of marketing"
~subject:"Success factor"
~subject:"B-to-B-Marketing"
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Success factor
B-to-B-Marketing
Business-to-business marketing
33
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Relationship marketing
10
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
10
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
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Bundling strategy
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Business network
2
Corporate culture
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Customer acquisition
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Erfolgsfaktor
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Firm value
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Führungskräfte
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Innovation
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Innovation management
2
Innovationsmanagement
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Kundengewinnung
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Leistungsbündel
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Managers
2
Negotiations
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Performance measurement
2
Performance-Messung
2
Preismanagement
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Pricing strategy
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33
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Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Hahn, Alexander
2
Hughes, Douglas E.
2
Lam, Son K.
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Ahearne, Michael
1
Alavi, Sascha
1
Anderson, Erin
1
Antia, Kersi D.
1
Astvansh, Vivek
1
Bolander, Willy
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Chatterjee, Sharmila C.
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Ferris, Gerald R.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
1
Grewal, Dhruv
1
Habel, Johannes
1
Hada, Mahima
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Heide, Jan B.
1
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Published in...
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
68
Handbook of business-to-business marketing
35
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
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ECONIS (ZBW)
33
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1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
3
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
4
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
5
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
6
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
7
Business-to-business e-negotiations and influence tactics
Singh, Sunil K.
;
Marinova, Detelina
;
Singh, Jagdip
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012176558
Saved in:
8
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
9
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
10
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
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