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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Journal of business-to-business marketing"
~person:"Gebauer, Heiko"
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Business-to-Business-Marketing
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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Service business development in small- to medium-sized equipment manufacturers
Paiola, Marco
;
Gebauer, Heiko
;
Edvardsson, Bo
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 33-66
Persistent link: https://www.econbiz.de/10009522905
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Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
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