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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Journal of business-to-business marketing"
~person:"Zhao, Liming"
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Business-to-Business-Marketing
Journal of business-to-business marketing
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ECONIS (ZBW)
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Referral effect in B2B competitive marketing : the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
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Referrals are a double-edged sword : a relative theory of referral effects
Zhao, Liming
;
Bai, Xuejiao
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013359022
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