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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"Business-to-Business-Marketing"
~person:"Turnbull, Peter W."
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Business-to-Business-Marketing
Routledge Library Editions: International Business
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Routledge Library Editions: International Business Ser.
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
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