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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"Business-to-Business-Marketing"
~subject:"Strategic management"
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Strategic management
B-to-B-Marketing
18
Business-to-business marketing
18
Business-to-Business-Marketing
13
Deutschland
11
Lieferantenmanagement
11
Supplier relationship management
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Germany
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Marketingmanagement
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Internationales Marketing
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Frankreich
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Strategisches Management
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Competitive advantage
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Customer satisfaction
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Dichtungsmasse
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Dienstleistung
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Dienstleistungsmarketing
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Dienstleistungssektor
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Individualisierung
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Innovation
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Kundenorientierung
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Turnbull, Peter W.
2
Valla, Jean-Paul
2
Hallén, Lars
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Business-to-Business-Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
14
The journal of business & industrial marketing
5
Journal of business-to-business marketing
3
Journal of strategic marketing
2
Schriftenreihe angewandtes B2B-Marketing
2
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Direct marketing : an international journal
1
ERIM report series research in management
1
Engineering online library
1
Foundation series in business marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research / Event- und Impaktforschung
1
Handbook of strategic account management : a comprehensive resource
1
Handbook on business information systems
1
Journal of euromarketing
1
Journal of purchasing and supply management
1
Journal of small business and enterprise development
1
Journal of the Academy of Marketing Science
1
Managing digital open innovation
1
Managing product innovation
1
Marketing intelligence & planning
1
Maschinenbaumarketing
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Routledge library editions / International business
1
Schriften zu Dialogmarketing 'revisited'
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Technischer Vertrieb
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
Saved in:
2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
3
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
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