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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~subject:"Sweden"
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B-to-B-Marketing
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of customer behaviour
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
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Journal of strategy and management
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Mobility in a globalised world : [economics, engineering, informatics, logistics, urban planning ; the conference "Mobility in a Globalised World" took place in Iserlohn, Germany, on September 14th -15th, 2011]
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SIR:s årsbok ...
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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ECONIS (ZBW)
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A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
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2
The British approach to Europe
Cunningham, Malcolm T.
- In:
Strategies for international industrial marketing : the …
,
(pp. 165-234)
.
2013
Persistent link: https://www.econbiz.de/10009689244
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3
The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
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4
The German approach to Europe
Johanson, Jan
;
Wootz, Björn
- In:
Strategies for international industrial marketing : the …
,
(pp. 79-126)
.
2013
Persistent link: https://www.econbiz.de/10009689247
Saved in:
5
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
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