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~person:"Baaken, Thomas"
~subject:"Beschaffungsmarketing"
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Beschaffungsmarketing
B-to-B-Marketing
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Business-to-business marketing
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Business-to-Business-Marketing
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Beziehungsmarketing
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Communication
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Deutschland
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Germany
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Marketing management
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Marketingmanagement
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Relationship marketing
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Theorie
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Theory
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Beschaffung
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Emotion
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Investitionsgütermarketing
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Knowledge transfer
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Lieferantenmanagement
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Messebeteiligung
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Mobile Marketing
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Mobile marketing
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Multimedia
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Procurement
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Risiko
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Risk
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Supplier relationship management
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Baaken, Thomas
Rolfes, Ludger
2
Kesting, Tobias
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Kliewe, Thorsten
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Sattler, Kathrin
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Werani, Thomas
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Technological economics
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ECONIS (ZBW)
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1
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
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