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~person:"Baaken, Thomas"
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Search: subject:"B-to-B-Marketing"
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Baaken, Thomas
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Kompetenztransfer im Investitionsgütermarketing
1
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Emotionen im
B-to-B-Marketing
Baaken, Thomas
;
Korff, Nisha
;
Zech, Thorsten
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 303-321)
.
2012
Persistent link: https://www.econbiz.de/10009665592
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Die Differenzierung des Käuferrisikos als Konzept zur Auswahl von Transferinstrumenten
Baaken, Thomas
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 107-126)
.
1997
Persistent link: https://www.econbiz.de/10001299650
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