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~person:"Baaken, Thomas"
~type_genre:"Aufsatz im Buch"
~subject:"Relationship marketing"
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Kompetenztransfer im Investitionsgütermarketing
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Die Differenzierung des Käuferrisikos als Konzept zur Auswahl von Transferinstrumenten
Baaken, Thomas
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 107-126)
.
1997
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