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~person:"Jacob, Frank"
~person:"Godefroid, Peter"
~subject:"Aufsatzsammlung"
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Aufsatzsammlung
B-to-B-Marketing
17
Business-to-business marketing
17
Business-to-Business-Marketing
9
Investitionsgütermarketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Deutschland
4
Germany
4
Marketingmanagement
4
Beschaffung
3
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Customer integration
3
Direktmarketing
3
Kundenintegration
3
Marketing management
3
Procurement
3
Relationship marketing
3
Theorie
3
Theory
3
Value creation
3
00.09.1995
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
Kaufverhalten
2
Kundenmanagement
2
Market research
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Product design
2
Produktgestaltung
2
Service management
2
Services marketing
2
B2B
1
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Jacob, Frank
Godefroid, Peter
Kleinaltenkamp, Michael
4
Gaubinger, Kurt
2
Kindermann, Harald
2
Plinke, Wulff
2
Werani, Thomas
2
Baaken, Thomas
1
Backhaus, Klaus
1
Geiger, Ingmar
1
Homburg, Christian
1
Hult, Gert Tomas M.
1
Sö, Albrecht
1
Totzek, Dirk
1
Zentes, Joachim
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USB Cologne (EcoSocSci)
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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
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