//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jacob, Frank"
~person:"Godefroid, Peter"
~subject:"Services marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Services marketing
B-to-B-Marketing
17
Business-to-business marketing
17
Business-to-Business-Marketing
9
Investitionsgütermarketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Deutschland
4
Germany
4
Marketingmanagement
4
Beschaffung
3
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Customer integration
3
Direktmarketing
3
Kundenintegration
3
Marketing management
3
Procurement
3
Relationship marketing
3
Theorie
3
Theory
3
Value creation
3
00.09.1995
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
Kaufverhalten
2
Kundenmanagement
2
Market research
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Product design
2
Produktgestaltung
2
Service management
2
Aufsatzsammlung
1
B2B
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Jacob, Frank
Godefroid, Peter
Kleinaltenkamp, Michael
3
Weiber, Rolf
3
Doerr, John E.
2
Garry, Tony
2
Hüttner, Manfred
2
Lusch, Robert F.
2
Meffert, Heribert
2
Minculescu, Ioana
2
Rühlig, Ralph
2
Schultz, Mike
2
Schwarting, Ulf
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Agyei, Paul Mensah
1
Ahsen, Anette von
1
Balaraman, Pravin
1
Baynast, Arnaud de
1
Beasley, Mark
1
Biggemann, Sergio
1
Broderick, Anne
1
Brown, Brian P.
1
Bruhn, Manfred
1
Böcker, Jens
1
Calder, Bobby J.
1
Cassia, Fabio
1
Chennamaneni, Pavan Rao
1
Chowdhury, Naushaba
1
Classen, Moritz
1
Cobelli, Nicola
1
Coffie, Stanley
1
Davis, Donna F.
1
Dayan, Mumin
1
De Villiers, Jacobus Christiaan
1
Diehl, Hans-Jörg
1
Dobmeier, Mirjam Theres Elisabeth
1
Dreher, Sebastian
1
Engelsleben, Tobias
1
Ford, David
1
Frederiksen, Lee W.
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
2
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->