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~person:"Jacob, Frank"
~person:"Godefroid, Peter"
~person:"Böcker, Jens"
~subject:"Services marketing"
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Services marketing
B-to-B-Marketing
18
Business-to-business marketing
18
Business-to-Business-Marketing
9
Investitionsgütermarketing
8
Lieferantenmanagement
8
Supplier relationship management
8
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Leistungsbündel
6
Kundenorientierung
5
Marketingmanagement
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Germany
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Marketing management
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Theory
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Customer integration
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Dienstleistungsmarketing
3
Direktmarketing
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Kundenintegration
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Procurement
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Relationship marketing
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Value creation
3
00.09.1995
2
Dienstleistungsmanagement
2
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2
Market research
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Marketing
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Marketing theory
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Marketingtheorie
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Marktforschung
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Jacob, Frank
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Böcker, Jens
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Gabler Edition Wissenschaft
1
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ECONIS (ZBW)
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Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
2
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
3
Marketing für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
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