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~person:"Jacob, Frank"
~person:"Godefroid, Peter"
~subject:"Services marketing"
~subject:"Marketingtheorie"
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Services marketing
Marketingtheorie
B-to-B-Marketing
17
Business-to-business marketing
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Business-to-Business-Marketing
9
Investitionsgütermarketing
8
Lieferantenmanagement
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Kundenorientierung
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Leistungsbündel
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Deutschland
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Germany
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Marketingmanagement
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Beschaffung
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Kundenintegration
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Marketing management
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Procurement
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Relationship marketing
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Theorie
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00.09.1995
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Dienstleistungsmanagement
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Kaufverhalten
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Market research
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Marketing
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Marketing theory
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Jacob, Frank
Godefroid, Peter
Kleinaltenkamp, Michael
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LaPlaca, Peter J.
4
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Claßen, Matthias
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
2
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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