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~person:"Jacob, Frank"
~subject:"Marketing"
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Marketing
B-to-B-Marketing
14
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Bundling strategy
5
Kundenorientierung
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Germany
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Marketingmanagement
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Beziehungsmarketing
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Marketing management
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Procurement
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Theorie
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00.09.1995
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Dienstleistungsmanagement
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Dienstleistungsmarketing
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Investitionsgütermarketing
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Kaufverhalten
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Kundenmanagement
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Product design
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Jacob, Frank
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
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Hofmaier, Richard
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Andersson, Per
3
Chisnall, Peter M.
3
Hill, Richard M.
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Hutt, Michael D.
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Hüttner, Manfred
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Lichtenthal, J. David
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Lim, Weng Marc
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Möller, K. E. Kristian
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Rosenqvist, Christopher
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Weiber, Rolf
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Wilson, David T.
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Andersen, Poul Houman
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Bhalla, Gaurav
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Binckebanck, Lars
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Brennan, Ross
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Grave, Klaus-Peter
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Kim, Namwoon
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Kliche, Mario
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Kragh, Hanne
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LaPlaca, Peter J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
1
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Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
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