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~person:"Kumar, V."
~person:"Ahearne, Michael"
~person:"Bellenger, Danny N."
~person:"Voeth, Markus"
~type_genre:"Aufsatzsammlung"
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Search: subject:"B-to-B-Marketing"
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Business-to-business marketing
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Kumar, V.
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
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