//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~person:"Ahearne, Michael"
~person:"Bellenger, Danny N."
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
B-to-B-Marketing
20
Business-to-business marketing
20
Beziehungsmarketing
5
Relationship marketing
5
Salespeople
5
Verkaufspersonal
5
Customer value
4
Kundenwert
4
Brand image
3
Brand management
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Performance measurement
3
Performance-Messung
3
Supplier relationship management
3
Customer satisfaction
2
Economics of information
2
Informationsökonomik
2
Kundenzufriedenheit
2
Leistungsentgelt
2
Marketingmanagement
2
Performance pay
2
Sales performance
2
Selling
2
Verkauf
2
Absatz
1
Allocation
1
Allokation
1
Anforderungsprofil
1
Außendienst
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Brand equity
1
Business-to-business channels
1
Buyer acceptance
1
Charles Edward Lindblom
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Kumar, V.
Ahearne, Michael
Bellenger, Danny N.
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
5
Ulaga, Wolfgang
4
Agnihotri, Raj
3
Blankson, Charles
3
Cartwright, Severina
3
Eggert, Andreas
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Homburg, Christian
3
Keränen, Joona
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Yan, Ruiliang
3
Anees-ur-Rehman, Muhammad
2
Chatterjee, Sharmila C.
2
Cova, Bernard
2
Cron, William L.
2
Davies, Iain A.
2
Garry, Tony
2
Geersbro, Jens
2
Gopalakrishna, Srinath
2
Granot, Elad
2
Haas, Alexander
2
Hewlin, Todd
2
Jaakkola, Elina
2
Jalkala, Anne
2
Jerman, Damjana
2
Johnston, Wesley J.
2
Kalafatis, Stavros P.
2
Kashyap, Vishal
2
Kim, Kyung Hoon
2
Kim, Namwoon
2
Kindström, Daniel
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->