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~person:"Kumar, V."
~person:"Ahearne, Michael"
~subject:"Marketing management"
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Marketing management
B-to-B-Marketing
21
Business-to-business marketing
21
Beziehungsmarketing
6
Relationship marketing
6
Salespeople
6
Verkaufspersonal
6
Lieferantenmanagement
5
Performance measurement
5
Performance-Messung
5
Supplier relationship management
5
Customer value
4
Kundenwert
4
Brand image
3
Markenimage
3
Anforderungsprofil
2
Brand management
2
Contingency theory
2
Kontingenztheorie
2
Leistungsentgelt
2
Markenführung
2
Marketingmanagement
2
Occupational profile
2
Outsourcing
2
Performance pay
2
Allocation
1
Allokation
1
Arbeitsleistung
1
Außendienst
1
B2B disruptions
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B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
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Kumar, V.
Ahearne, Michael
Kleinaltenkamp, Michael
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
4
Lilien, Gary L.
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Blythe, Jim
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Homburg, Christian
3
Hüttner, Manfred
3
Jacob, Frank
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Pepels, Werner
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Yan, Ruiliang
3
Zimmerman, Alan S.
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Chatterjee, Sharmila C.
2
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Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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