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~person:"Kumar, V."
~person:"Belz, Christian"
~person:"Lilien, Gary L."
~isPartOf:"Legends in marketing"
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B-to-B-Marketing
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Beziehungsmarketing
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Business-to-business marketing
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Marketing theory
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Marketingtheorie
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Relationship marketing
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Kumar, V.
Belz, Christian
Lilien, Gary L.
Sheth, Jagdish N.
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Grewal, Rajdeep
1
Krishnan, Balaji C.
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Malhotra, Naresh K.
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Sharma, Arun
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Thomas, Robert J.
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Legends in marketing
Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Handbook of business-to-business marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Dialogmarketing 'revisited'
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management series
1
Schriften zu Dialogmarketing 'revisited'
1
The journal of supply chain management : a global review of purchasing and supply
1
Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
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Business-to-business
Kumar, V.
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2012
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