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~person:"Kumar, V."
~person:"Belz, Christian"
~person:"Lilien, Gary L."
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Handbook of business-to-business marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
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Dialogmarketing 'revisited'
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Edward Elgar E-Book Archive
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Elgar original reference
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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Legends in marketing
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Research handbooks in business and management series
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Schriften zu Dialogmarketing 'revisited'
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The journal of supply chain management : a global review of purchasing and supply
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Thexis / Fachbericht für Marketing
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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