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~person:"Kumar, V."
~person:"Belz, Christian"
~person:"Lilien, Gary L."
~person:"Singh, Shubhranshu"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Kumar, V.
Belz, Christian
Lilien, Gary L.
Singh, Shubhranshu
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Chintagunta, Pradeep K.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Handbook of business-to-business marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
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Dialogmarketing 'revisited'
1
Edward Elgar E-Book Archive
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Elgar original reference
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Legends in marketing
1
Research handbooks in business and management series
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Schriften zu Dialogmarketing 'revisited'
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The journal of supply chain management : a global review of purchasing and supply
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Thexis / Fachbericht für Marketing
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Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
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2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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