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~person:"Kumar, V."
~person:"Belz, Christian"
~person:"Lilien, Gary L."
~person:"Geiger, Ingmar"
~isPartOf:"The journal of supply chain management : a global review of purchasing and supply"
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The journal of supply chain management : a global review of purchasing and supply
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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SpringerLink / Bücher
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Business relationship management and marketing
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Springer texts in business and economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
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Dialogmarketing 'revisited'
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Edward Elgar E-Book Archive
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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Journal of business economics : JBE
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
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