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~person:"Kumar, V."
~person:"Belz, Christian"
~person:"Lilien, Gary L."
~subject:"Direct marketing"
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Direct marketing
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9
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9
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8
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business-to-business marketing
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Kumar, V.
Belz, Christian
Lilien, Gary L.
Fredebeul-Krein, Tobias
4
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2
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2
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of marketing research : JMR
1
Schriften zu Dialogmarketing 'revisited'
1
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ECONIS (ZBW)
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
Saved in:
3
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
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