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~person:"Kumar, V."
~person:"Belz, Christian"
~person:"Lilien, Gary L."
~subject:"Markenimage"
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Markenimage
B-to-B-Marketing
30
Business-to-business marketing
30
Beziehungsmarketing
9
Relationship marketing
9
Lieferantenmanagement
8
Supplier relationship management
8
Customer value
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
Brand management
5
Markenführung
5
Business-to-Business-Marketing
4
Direktmarketing
4
Marketing theory
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Marketingtheorie
4
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
business-to-business marketing
4
Direct marketing
3
Investitionsgütermarketing
3
Schweiz
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Switzerland
3
Brand image
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Consumer behaviour
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Customer acquisition
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Klein- und Mittelbetrieb
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Konsumentenverhalten
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Kundengewinnung
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Kundenmanagement
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Performance measurement
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Performance-Messung
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Kumar, V.
Belz, Christian
Lilien, Gary L.
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Glynn, Mark S.
3
Krause, Juliane
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Ahearne, Michael
2
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
2
Bengtsson, Maria
2
Brown, Brian
2
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2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Homburg, Christian
2
Hughes, Douglas E.
2
Ivanova-Gongne, Maria
2
Jiang, Yanxin
2
Koporcic, Nikolina
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Nyström, Anna-Greta
2
O'Cass, Aron
2
Pitt, Leyland F.
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Richter, Markus
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Romaniuk, Jenni
2
Saraniemi, Saila
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Shabbir, Rizwan
2
Törnroos, Jan-Åke
2
Zablah, Alex R.
2
Zhang, Jing
2
Aagerup, Ulf
1
Adeola, Ogechi
1
Ahmad, Fayez
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Alexander, Jacob
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Amoako, George Kofi
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
2
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1
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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