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~person:"Kumar, V."
~person:"Belz, Christian"
~person:"Lilien, Gary L."
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Selling
B-to-B-Marketing
30
Business-to-business marketing
30
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9
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9
Lieferantenmanagement
8
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8
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Kumar, V.
Belz, Christian
Lilien, Gary L.
Svensson, Göran
12
Terho, Harri
9
Rangarajan, Deva
7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Høgevold, Nils M.
6
Parvinen, Petri
6
Schmitz, Christian
6
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5
Johnson, Jeff S.
5
Keränen, Joona
5
Otero-Neira, Carmen
5
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5
Sharma, Arun
5
Alavi, Sascha
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Lippold, Dirk
4
Maggioni, Isabella
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Martin, Jennifer S.
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Koponen, Jonna
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Journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
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ECONIS (ZBW)
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1
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
4
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
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