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~person:"Kumar, V."
~person:"Belz, Christian"
~subject:"Marketingmanagement"
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Marketingmanagement
B-to-B-Marketing
18
Business-to-business marketing
18
Beziehungsmarketing
7
Relationship marketing
7
Customer value
6
Kundenwert
6
Lieferantenmanagement
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Brand management
4
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Markenführung
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Marketing management
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Switzerland
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Performance measurement
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Allocation
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1
B2B disruptions
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B2B marketing
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B2B markets
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Bayes-Statistik
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Bayesian inference
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Brand
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Brand equity
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Brand image
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Bundling strategy
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Kumar, V.
Belz, Christian
Kleinaltenkamp, Michael
14
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Blythe, Jim
4
Grewal, Rajdeep
4
Jacob, Frank
4
Lilien, Gary L.
4
Plinke, Wulff
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Zimmerman, Alan S.
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Fuchs, Wolfgang
3
Guo, Chiquan
3
Homburg, Christian
3
Hüttner, Manfred
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Pepels, Werner
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Worm, Stefan
3
Yan, Ruiliang
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
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Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Thexis / Fachbericht für Marketing
1
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ECONIS (ZBW)
3
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
Marketing und Verkauf im Objektgeschäft
Reinhold, Michael
;
Belz, Christian
-
2004
Persistent link: https://www.econbiz.de/10002153250
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