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~person:"Kumar, V."
~person:"Ivens, Björn Sven"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
20
Business-to-business marketing
20
Beziehungsmarketing
10
Relationship marketing
10
Lieferantenmanagement
8
Supplier relationship management
8
Customer value
5
Kundenwert
5
Welt
3
World
3
Benutzerschnittstelle
2
Beziehungsmanagement
2
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2
Business-to-Business-Marketing
2
Corporate culture
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Deutschland
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E-commerce
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Electronic Commerce
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Germany
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Kundenmanagement
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Markenführung
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Performance measurement
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Performance-Messung
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Website
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Advertising
1
Advertising effects
1
Allocation
1
Allokation
1
Augmented reality
1
B2B
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B2B disruptions
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B2B marketing
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German
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Kumar, V.
Ivens, Björn Sven
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of marketing research : JMR
2
Schriften zum innovativen Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Journal of marketing
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
The journal of business & industrial marketing
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
1
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
1
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1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
4
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
5
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
6
Geschäftsbeziehungen in Business-to-Business-Märkten : zur Bedeutung von Interaktion und Internationalität
Ivens, Björn Sven
;
Leischnig, Alexander
- In:
Internationales Management und die Grundlagen des …
,
(pp. 179-198)
.
2016
Persistent link: https://www.econbiz.de/10011503383
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
Saved in:
9
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
10
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
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