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~person:"Kumar, V."
~person:"Ryan, Jason"
~subject:"Branding"
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The @critical role of corporate brand equity in B2B marketing : an example and analysis
Ryan, Jason
;
Silvanto, Sari
- In:
The marketing review
13
(
2013
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
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