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~person:"Kumar, V."
~subject:"Kundengewinnung"
~subject:"Allocation"
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Search: subject:"B-to-B-Marketing"
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Kundengewinnung
Allocation
B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
3
Supplier relationship management
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
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Performance measurement
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Performance-Messung
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Allokation
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B2B markets
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Bayes-Statistik
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Buyer acceptance
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Luxury branding
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Kumar, V.
Van den Poel, Dirk
3
Barsch, Thomas
2
D'Haen, Jeroen
2
Grewal, Rajdeep
2
Heinrich, Stephan
2
Hiemeyer, Wolf-Dieter
2
Ihlenburg, Ditmar
2
Reichert, Till
2
Reusche, Uwe
2
Chatterjee, Sharmila C.
1
Chintagunta, Pradeep K.
1
Di Candido, Valentino
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Gebhardt-Seele, Stephan
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Helmke, Stefan
1
Leone, Robert P.
1
Lilien, Gary L.
1
Luo, Anita
1
Petersen, J. Andrew
1
Prinzie, Anita
1
Raju, Jagmohan S.
1
Rubel, Olivier
1
Sabnis, Gaurav
1
Sauldie, Sanjay
1
Schäfer, Andreas
1
Sriram, S.
1
Thorleuchter, Dirk
1
Uebel, Matthias
1
Zhou, Chen
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Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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