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~person:"Kumar, V."
~subject:"Kundengewinnung"
~subject:"Industrial marketing"
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Kundengewinnung
Industrial marketing
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Kumar, V.
Van den Poel, Dirk
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Barsch, Thomas
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D'Haen, Jeroen
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Hiemeyer, Wolf-Dieter
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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