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~person:"Kumar, V."
~subject:"Kundengewinnung"
~subject:"Marketingmanagement"
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Kundengewinnung
Marketingmanagement
B-to-B-Marketing
11
Business-to-business marketing
11
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Brand management
2
Markenführung
2
Marketing management
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Economic policy
1
Economic policy uncertainty
1
Emerging economies
1
Emerging markets
1
Forecast
1
Geopolitical tension
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Geopolitics
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Geopolitik
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Kumar, V.
Kleinaltenkamp, Michael
14
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Grewal, Rajdeep
5
Lilien, Gary L.
5
Terho, Harri
5
Blythe, Jim
4
Jacob, Frank
4
Plinke, Wulff
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Zimmerman, Alan S.
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Cartwright, Severina
3
Chatterjee, Sharmila C.
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Fuchs, Wolfgang
3
Guo, Chiquan
3
Hiemeyer, Wolf-Dieter
3
Homburg, Christian
3
Hüttner, Manfred
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Pepels, Werner
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Van den Poel, Dirk
3
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Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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