//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~subject:"Kundengewinnung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundengewinnung
B-to-B-Marketing
9
Business-to-business marketing
9
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Relationship marketing
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Economic policy
1
Economic policy uncertainty
1
Emerging economies
1
Emerging markets
1
Forecast
1
Geopolitical tension
1
Geopolitics
1
Geopolitik
1
Industrial value-added
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumar, V.
Chatterjee, Sharmila C.
1
D'Haen, Jeroen
1
Grewal, Rajdeep
1
Leone, Robert P.
1
Lilien, Gary L.
1
Petersen, J. Andrew
1
Sabnis, Gaurav
1
Van den Poel, Dirk
1
more ...
less ...
Published in...
All
Journal of marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->