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~person:"Kumar, V."
~subject:"Lieferantenmanagement"
~subject:"Theorie"
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Lieferantenmanagement
Theorie
B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Supplier relationship management
3
Brand management
2
Markenführung
2
Marketing management
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Marketingmanagement
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Performance measurement
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Performance-Messung
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Allocation
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Allokation
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B2B markets
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Bayes-Statistik
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Bayesian inference
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Brand equity
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Brand image
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Business-to-business channels
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Buyer acceptance
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Climate change
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Climate change risk
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Conceptual framework
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Direktmarketing
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Luxury branding
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Kumar, V.
Kleinaltenkamp, Michael
25
Svensson, Göran
19
Backhaus, Klaus
16
Naudé, Peter
11
Ulaga, Wolfgang
11
Homburg, Christian
10
Sharma, Arun
10
Jacob, Frank
9
Johnston, Wesley J.
9
Kowalkowski, Christian
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Keränen, Joona
8
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Albers, Sönke
5
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
5
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Journal of marketing research : JMR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
4
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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