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~person:"Kumar, V."
~subject:"Marketing theory"
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Marketing theory
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Kumar, V.
LaPlaca, Peter J.
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Lindgreen, Adam
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Katrichis, Jerome M.
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Lilien, Gary L.
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Backhaus, Klaus
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Brennan, Ross
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Rollins, Minna
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Tzempelikos, Nektarios
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Ulaga, Wolfgang
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Vargo, Stephen L.
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Voeth, Markus
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Ahlert, Dieter
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Ahonen, Toni
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Alnakhli, Hayam
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Barner-Rasmussen, Wilhelm
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Barqawi, Neda
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Baumann, Jasmin
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Brito, Carlos Henrique Figueiredo e Melo de
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Business-to-business
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204929
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