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~person:"Kumar, V."
~subject:"Marketing theory"
~subject:"Performance measurement"
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Kumar, V.
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Otero-Neira, Carmen
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4
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4
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
1
Legends in marketing
1
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ECONIS (ZBW)
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Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
2
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
3
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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