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~person:"Kumar, V."
~person:"Schönberger, Lukas"
~subject:"Performance measurement"
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Performance measurement
B-to-B-Marketing
12
Business-to-business marketing
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5
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5
Customer value
4
Kundenwert
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Lieferantenmanagement
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Kumar, V.
Schönberger, Lukas
Otero-Neira, Carmen
4
Rodríguez, Rocío
4
Svensson, Göran
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3
Høgevold, Nils
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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Buyer-supplier relationships in service procurement : the impact of relationship quality on service performance
Schönberger, Lukas
-
2011
Persistent link: https://www.econbiz.de/10011576623
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2
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
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3
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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