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~person:"Kumar, V."
~subject:"Performance measurement"
~subject:"Markenführung"
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Performance measurement
Markenführung
B-to-B-Marketing
11
Business-to-business marketing
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Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
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Kumar, V.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Otero-Neira, Carmen
4
Pförtsch, Waldemar A.
4
Rodríguez, Rocío
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Sarkar, Soumya
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Svensson, Göran
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Zablah, Alex R.
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Ahearne, Michael
3
Brown, Brian
3
Brown, Brian P.
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Donthu, Naveen
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Høgevold, Nils
3
Itani, Omar S.
3
Kotler, Philip
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Agostini, Lara
2
Ahlert, Martin
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Anees-ur-Rehman, Muhammad
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Badrinarayanan, Vishag
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Bauer, Hans H.
2
Bausback, Nadine
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Bellenger, Danny
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Belz, Christian
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Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
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Casidy, Riza
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Industrial marketing management : the international journal for industrial and high-tech firms
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
4
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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