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~person:"Kumar, V."
~subject:"Performance measurement"
~subject:"Viral marketing"
~subject:"Marketing theory"
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10
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5
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5
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4
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Kumar, V.
Itani, Omar S.
4
Jalkala, Anne
4
LaPlaca, Peter J.
4
Lilien, Gary L.
4
Lindgreen, Adam
4
Otero-Neira, Carmen
4
Rodríguez, Rocío
4
Svensson, Göran
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Ahearne, Michael
3
Claßen, Matthias
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Høgevold, Nils
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Rollins, Minna
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Voeth, Markus
3
Backhaus, Klaus
2
Bodnar, Kipp
2
Brennan, Ross
2
Cohen, Jeffrey L.
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Douven, Salima S.
2
Grewal, Rajdeep
2
Gupta, Aditya
2
Hughes, Douglas E.
2
Ishii, Ryuta
2
Jacob, Frank
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Johnston, Wesley J.
2
Kalra, Ashish
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Kikumori, Mai
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Kleinaltenkamp, Michael
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Lusch, Robert F.
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Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Petersen, J. Andrew
2
Ramos, Madalena
2
Salminen, Risto T.
2
Schwarz, Sabine
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
Legends in marketing
1
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ECONIS (ZBW)
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Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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