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~person:"Kumar, V."
~subject:"Virales Marketing"
~subject:"Allocation"
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Virales Marketing
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B-to-B-Marketing
11
Business-to-business marketing
11
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
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4
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Markenführung
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Marketing management
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Business-to-business channels
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Buyer acceptance
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Kumar, V.
Bodnar, Kipp
2
Cohen, Jeffrey L.
2
Ishii, Ryuta
2
Jalkala, Anne
2
Kikumori, Mai
2
Salminen, Risto T.
2
Zhao, Liming
2
Aarikka-Stenroos, Leena
1
Abfalter, Dagmar
1
Akarsu, Tugra Nazlil
1
Anaza, Nwamaka A.
1
Angell, Robert J.
1
Anton, Tobias
1
Aras, Ajit
1
Azer, Jaylan
1
Bai, Xuejiao
1
Belhadi, Amine
1
Benkhati, Imane
1
Botha, Elsamari
1
Brockel, Jenny
1
Buyun, Inna
1
Caigny, Arno de
1
Cambra-Fierro, Jesús
1
Chan, Ka Wing
1
Chapple, Duncan
1
Chatzipanagiotou, Kalliopi
1
Chenet, Pierre
1
Chintagunta, Pradeep K.
1
Coussement, Kristof
1
Cowan, Kirsten
1
Dagger, Tracey S.
1
Dash, Mihir
1
Eckhardt, Thordis
1
Erz, Antonia
1
Godes, David
1
Grewal, Rajdeep
1
Gu, William
1
Gupta, Shivam
1
Göttling, Janine
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Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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All
ECONIS (ZBW)
2
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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