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~person:"Kumar, V."
~person:"Zhao, Liming"
~subject:"Virales Marketing"
~subject:"Bayes-Statistik"
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Virales Marketing
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5
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Kumar, V.
Zhao, Liming
Bodnar, Kipp
2
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Ishii, Ryuta
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Salminen, Risto T.
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Journal of business-to-business marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Referral effect in B2B competitive marketing : the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
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2
Referrals are a double-edged sword : a relative theory of referral effects
Zhao, Liming
;
Bai, Xuejiao
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013359022
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
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