//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~subject:"Virales Marketing"
~subject:"Bayes-Statistik"
~subject:"B2B markets"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Bayes-Statistik
B2B markets
B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
3
Supplier relationship management
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Emerging economies
1
Emerging markets
1
Forecast
1
Klimawandel
1
Kundengewinnung
1
Luxury branding
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Kumar, V.
Jalkala, Anne
3
Bodnar, Kipp
2
Cohen, Jeffrey L.
2
Ishii, Ryuta
2
Kikumori, Mai
2
Salminen, Risto T.
2
Yan, Ruiliang
2
Zhao, Liming
2
Aarikka-Stenroos, Leena
1
Abfalter, Dagmar
1
Abraham, Balaji
1
Abramič, Bor
1
Agyei, Paul Mensah
1
Akarsu, Tugra Nazlil
1
Akter, Shahriar
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Angell, Robert J.
1
Anton, Tobias
1
Aras, Ajit
1
Azer, Jaylan
1
Bai, Xuejiao
1
Belhadi, Amine
1
Benkhati, Imane
1
Botha, Elsamari
1
Bratina, Danijel
1
Brockel, Jenny
1
Buyun, Inna
1
Caigny, Arno de
1
Cambra-Fierro, Jesús
1
Chan, Ka Wing
1
Chapple, Duncan
1
Chatzipanagiotou, Kalliopi
1
Chenet, Pierre
1
Coffie, Stanley
1
Coussement, Kristof
1
Cowan, Kirsten
1
Dagger, Tracey S.
1
Das Gupta, Krishna
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->