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~person:"Kumar, V."
~subject:"Virales Marketing"
~subject:"Bayes-Statistik"
~subject:"Emerging economies"
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Virales Marketing
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5
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Kumar, V.
Mora Cortez, Roberto
3
Adhikari, Atanu
2
Bodnar, Kipp
2
Cohen, Jeffrey L.
2
Ishii, Ryuta
2
Jalkala, Anne
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Johnston, Wesley J.
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Kikumori, Mai
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Salminen, Risto T.
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Sarkar, Soumya
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., Johnson
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Agnihotri, Raj
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Akarsu, Tugra Nazlil
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Akhter, Syed H.
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Ali M. Yunus
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Almeida, Marcos Inácio Severo de
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Amoako, George Kofi
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Anaza, Nwamaka A.
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Andaleeb, Syed S.
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Andersen, Otto
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Belhadi, Amine
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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