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~person:"Kumar, V."
~subject:"Virales Marketing"
~subject:"Bayes-Statistik"
~subject:"Markenimage"
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Virales Marketing
Bayes-Statistik
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B-to-B-Marketing
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11
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5
Relationship marketing
5
Customer value
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Kumar, V.
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Glynn, Mark S.
3
Krause, Juliane
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Ahearne, Michael
2
Anaza, Nwamaka A.
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Anees-ur-Rehman, Muhammad
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Bausback, Nadine
2
Bengtsson, Maria
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Bodnar, Kipp
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Brown, Brian
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Casidy, Riza
2
Cohen, Jeffrey L.
2
Dash, Mihir
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Havaldar, Krishna K.
2
Homburg, Christian
2
Hughes, Douglas E.
2
Ishii, Ryuta
2
Ivanova-Gongne, Maria
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Jalkala, Anne
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Jiang, Yanxin
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Kikumori, Mai
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Koporcic, Nikolina
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Lilien, Gary L.
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Marquardt, Adam J.
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Matanda, Margaret J.
2
Nyström, Anna-Greta
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O'Cass, Aron
2
Pitt, Leyland F.
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Richter, Markus
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
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