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~person:"Kumar, V."
~subject:"Virales Marketing"
~subject:"Customer acquisition"
~subject:"Emerging markets"
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Kumar, V.
Grewal, Rajdeep
3
Van den Poel, Dirk
3
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Bodnar, Kipp
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
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ECONIS (ZBW)
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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