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~person:"Kumar, V."
~person:"Cova, Bernard"
~subject:"Virales Marketing"
~subject:"Kundenwert"
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Virales Marketing
Kundenwert
B-to-B-Marketing
22
Business-to-business marketing
22
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
7
Relationship marketing
7
Customer value
6
Business network
5
Marketing management
5
Marketingmanagement
5
Unternehmensnetzwerk
5
Project management
4
Projektmanagement
4
Organisationsstruktur
3
Organizational structure
3
Brand management
2
Bundling strategy
2
Leistungsbündel
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Sensemaking approach
2
Sensemaking-Ansatz
2
Allocation
1
Allokation
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Contact
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
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Type of publication
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
Language
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English
6
Author
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Kumar, V.
Cova, Bernard
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Jalkala, Anne
4
Kleinaltenkamp, Michael
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Aarikka-Stenroos, Leena
3
Liozu, Stephan
3
Russo, Ivan
3
Anderson, James C.
2
Belz, Christian
2
Billett, Matthew T.
2
Bodnar, Kipp
2
Burton, Jamie
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Cobelli, Nicola
2
Cohen, Jeffrey L.
2
Confente, Ilenia
2
Elgeti, Laura
2
Frow, Pennie
2
Gligor, David M.
2
Grewal, Rajdeep
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
2
Hilton, Toni
2
Ishii, Ryuta
2
Itani, Omar S.
2
Kikumori, Mai
2
Kirchberger, Markus
2
Lilien, Gary L.
2
Parvinen, Petri
2
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Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing management : MM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
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ECONIS (ZBW)
6
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
Saved in:
3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
6
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
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