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~subject:"Leistungsbündel"
~person:"Sichtmann, Christina"
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Leistungsbündel
B-to-B-Marketing
4
Business-to-business marketing
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Internationales Marketing
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Sichtmann, Christina
Ulaga, Wolfgang
9
Kowalkowski, Christian
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6
Backhaus, Klaus
5
Jacob, Frank
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Gebauer, Heiko
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Nordin, Fredrik
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
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2
Vom Produkt zur Solution bei Industriegütern : Literaturüberblick und praktische Ansatzpunkte
Wienen, Julia
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003727739
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