//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
~isPartOf:"Entwicklungen des Investitionsgütermarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
B-to-B-Marketing
7
Business-to-business marketing
7
Theorie
6
Theory
6
Lieferantenmanagement
3
Supplier relationship management
3
Deutschland
2
Germany
2
Beziehungsmarketing
1
Business services
1
Contract
1
Economic effectiveness
1
Efficiency
1
Effizienz
1
Erfolgsfaktor
1
Gildemeister-Aktiengesellschaft
1
Machine tool industry
1
Marketingtheorie
1
Physical distribution
1
Relationship marketing
1
Social psychology
1
Sozialpsychologie
1
Stimulus Organismus Response
1
Success factor
1
Telecommunications
1
Telekommunikation
1
Transaction costs
1
Transaktionskosten
1
Unternehmensdienstleistung
1
Vertrag
1
Vertrieb
1
Werkzeugmaschinenbau
1
Wirtschaftlichkeit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Backhaus, Klaus
1
Published in...
All
Entwicklungen des Investitionsgütermarketing
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business-to-business marketing
9
The journal of business & industrial marketing
6
Business-to-Business-Marketing
2
Journal of customer behaviour
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
SpringerLink / Bücher
2
Applied Marketing Science / Angewandte Marketingforschung
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Handbook of business-to-business marketing
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Research
1
Research handbooks in business and management series
1
Rethinking marketing : developing a new understanding of markets
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The impact of theory on representations of the consumer and the marketing organisation
1
The marketing book
1
Volume 21, Issue 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->